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Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google.

Any business that has a physical location or serves a geographic area can benefit from local SEO. If you search Google for any important keywords related to your business and a map with 3 listings appears underneath it (also known as a map pack), then local SEO can help you grow your business.

In this guide to local SEO, we’ll walk you through the ins and outs of getting your business found in local search results, from online reviews to citations, local link building to content creation, and beyond.

This includes everything from claiming a business listing to ensuring a franchise location appears in a local search on Google (a process known as location data or citation management).

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