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AMP is an open-source framework developed by Google in collaboration with Twitter. Accelerated Mobile Pages create better, faster experiences on the mobile web. At its core, the framework allows you to build lightweight experiences for mobile by simplifying the HTML and following streamlined CSS rules.
AMP was originally considered to be developed in response to Facebook’s Instant Articles. However, over the years, it has become a powerful platform for delivering content directly from search results at almost lightning speed. Earlier this year, Google drew a line in the sand with the announcement that it will push for adding AMP technology framework to web standards.