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Video content is the secret to successful content marketing

YouTube being touted as the world's second largest search engine (behind Google), it is a valuable opportunity for marketers to get their brands and organizations discovered and to connect via video. Your YouTube Marketing Strategy should include.

YouTube has always been a source of entertaining content, but it’s also staking its claim as an essential tool for marketers. In fact, nearly half of all marketers (48%) plan to add YouTube to their marketing strategy over the next 12 months ... according to the State of Inbound report.

The results of video marketing are undeniable—52% of marketing professionals worldwide list video as the type of content with the best ROI. For many businesses, the easiest part about making a video is deciding where to post it. As the most popular video hosting website by far, choosing to upload your video to YouTube is an obvious choice.

This is, of course, the first step to any content marketing strategy. Just like you wouldn’t write a blog before knowing what your audience wants to read about or how blog writing works, diving headfirst into video content without any information isn’t the smartest idea.

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