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“Instagram is my favorite social network because of its social storytelling simplicity. From fun personal accounts – like Small Chalk and Adam Padilla – to corporate brands, it connects more immediately and deeply with people than any other platform.

I still haven’t forgiven them for introducing an algorithm. (Chronological was so much more in line with the ethos of the platform.) But I can’t quit you, Insta.”

The world is on social media — 50% of it, at least — so if you want your product, service, and mission to reach the maximum amount of people, your business needs to be on social media, too.

Social platforms like Facebook, Twitter, Instagram and Snapchat are the new homes of conducting business, creating consumer bases and advertising products. However, the overwhelming presence of businesses on these platforms creates a good deal of pressure for companies trying to beat out their nearest competitors.

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