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So much of how we understand SEO is all about text and keywords, but images have a role to play as well. For one thing, they’re extremely important for user experience.
Think about it: if you found yourself on a webpage that looked like a Word doc with nothing but the text on a white background, you wouldn’t feel like the website was trustworthy or memorable. In fact, research verifies that people are 80% more likely to read content that includes an image and 64% more likely to remember it afterward.
Images are a big part of how we experience a web page. That matters for SEO because Google’s algorithm pays attention to behavior metrics that reflect user experiences, like bounce rates and the amount of time visitors spend on a web page.
But images can also be optimized to more directly help with SEO as well. Where the average visitor to your page will only see the image itself, search engine crawlers see the text behind the image that you can fill in to tell them what you want them to see.