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Diagnose Google Ads’ Performance Changes Faster With Explanations

Google Ads has announced a beta for Explanations to help speed up the process of diagnosing changes in impressions, clicks, cost and conversions.

Anyone who has run Google Ads for a while has experienced logging in and noticing a decline in conversions, impressions, or click volume.

This immediately sets off a hunt for what’s causing it, which can be time-consuming to diagnose.

Common causes can be things like broken tracking, a new landing page that’s under-performing, changing bids, adding new terms, a delay in reporting, or myriad other issues discovered during troubleshooting once the issue is noticed.

Google Ads has announced a beta for a tool called Explanations to help speed up the process of diagnosing these changes. They are promoting it as a way to find issues faster and cut down on the time spend digging through reports, tools, and data to locate whether there’s an issue.

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