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Advertising strategies How to Advertise

The terms marketing and advertising are often used interchangeably. And while these two concepts are related, there are some critical differences to be aware of when strategies are planned, and decisions are made on how to attract the attention of consumers.

For instance, radio, TV, and digital are common forms of advertising. Yet how a brand is marketed across all of those media is very different than how an ad would be presented.

While objectives of marketing and advertising often have similar goals (e.g., generating interest, encouraging conversions), there are distinct differences that need to be clarified and explained. Marketing and Advertising Define.

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