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Jazlaan's Blog (113)

Best Social Media Platforms for Your Digital Marketing Strategy

Digital marketing is an overarching term that encompasses all types of online marketing. It consists of video marketing, email marketing, content marketing, social media marketing, SEO, PPC, display advertising and mobile marketing, among others.

Learning SEO doesn’t take long, and there are some great resources out there to help you.

Once you know the basics, it’s important to stay current. Google releases algorithm updates very often and staying abreast of these updates is…

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Added by Jazlaan on June 29, 2021 at 10:24am — No Comments

Does Web Hosting Affect SEO?

Website owners, therefore, spend enormous amounts of time and money performing SEO on their websites. This can include creating relevant content, optimizing pages so they are easy for search engines to read, and building up the number of inbound links from authoritative websites.

These things make your website appear more likely to answer the question a search engine user is posing in their search, so Google will place your website higher in search engine results.

Yes. Which…

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Added by Jazlaan on June 25, 2021 at 10:53am — No Comments

How Enterprise SEO Can Maximize Traditional Marketing

Google and search engine optimization are unavoidable for businesses today. Traditional marketing has no real rhyme or reason and earns customers by luck, rather than targeting.

Using the many strategies that SEO has to offer, you’ll be able to market your company’s products and services to the people that need them most – and earn more customers in doing so. Many small businesses are specialists, therefore the trusted experts in their field.

With strong keyword research, you…

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Added by Jazlaan on June 23, 2021 at 10:49am — No Comments

WHY YOU NEED AI FOR THE SUCCESS OF SEO

Artificial intelligence is not just about science-fiction and robots anymore. In today’s digital landscape, artificial intelligence technology is pervading and reshaping various industries in the form of self-driving cars, chatbots, & smart devices and digital marketing is no exception.

The search engine optimization medium has faced innumerable fundamental strategic changes over the years, due to revolutionary new intelligent algorithms and the ever-adapting process of improving…

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Added by Jazlaan on June 18, 2021 at 11:04am — No Comments

How SEO Will Change in 202 and You’re Not Going to Like It

First, there’s the rise of content marketing as part of a successful SEO strategy. Google has steadily refined what it considers to be “good” content over the years, but it was the Panda update in 2011 that served as the death blow to spammy content and keyword stuffing.

Search engine optimization (SEO) is an effective way to attract consumers to your online platforms — if you use it right.

SEO is constantly evolving, and staying on top of the latest updates can be a challenge.…

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Added by Jazlaan on June 16, 2021 at 11:26am — No Comments

How to Build Social Media Into Your Sales Funnel

Your social media marketing funnel is the path customers take in their journey with your business. Read on to learn what the user is experiencing at each point, which social media post types work best, and how you can utilize social targeting options to get specific creative content in front of them.

It’s well-known that users are distracted while browsing social platforms, scrolling through cute baby pictures and cat videos. So, the billions of social media users only amount to brand…

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Added by Jazlaan on June 11, 2021 at 10:42am — No Comments

Best eCommerce “Platforms” Compared & Reviewed

ECommerce Websites enable your business to have a great customer base. They offer an opportunity to the customers to conveniently deal online with devices on hand. Old-Styled way of making eCommerce portals has been replaced with the modern cart generating software.

These online development applications come with various features as well as qualities. Reduced time, development effort, physical server cost, and staff cost are a few of their benefits.

eCommerce sites have opened…

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Added by Jazlaan on June 8, 2021 at 8:30am — No Comments

120 Profitable Blog Niche Ideas and How to Pick the Right One

A blog is a website that’s updated regularly with new pieces of content, which are normally written articles. These are called “posts” and appear in reverse chronological order, with the newest at the top of the list.

It’s already a steep climb to support yourself with a blog. There are thousands of them on the internet, which makes competing as a professional blogger difficult. Choosing one of the best blog niches for your needs can give you a head start.

In all seriousness…

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Added by Jazlaan on June 4, 2021 at 11:41am — No Comments

Why PPC is important for Small Business Success

Pay-per-click advertising is one of the most established forms of digital marketing there is. But for businesses that haven’t tried it, their first question is undoubtedly “why is PPC important?”

Whether you’ve heard a little about PPC marketing and are curious to learn more, or you already know that you want to use PPC to market your business, but aren’t sure where to start, you’ve come to the right place!

This is the first lesson in PPC University, a set of three guided…

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Added by Jazlaan on June 1, 2021 at 10:50am — No Comments

How to Advance Your Digital Marketing Career

In marketing, it's important to develop two skill types: your hard skills and your soft skills. The hard skill you need to master as a digital marketer is the ability to demonstrate a return on the marketing investments that stakeholders make.

You need to utilize the data that is available to you to help others understand the benefits of marketing, beyond the bottom line. The higher the return is, the better chance you have of making real money from this industry.

There’s a…

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Added by Jazlaan on May 28, 2021 at 11:15am — No Comments

Google’s Search Results Work: Crawling

Search engines look simple from the outside. You type in a keyword, and you get a list of relevant pages. But that deceptively easy interchange requires a lot of computational heavy lifting backstage.

In order to show up in search results, your content needs to first be visible to search engines. It's arguably the most important piece of the SEO puzzle: If your site can't be found, there's no way you'll ever show up in the SERPs (Search Engine Results Page).

While the details…

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Added by Jazlaan on May 25, 2021 at 8:52am — No Comments

Boost Your Social Media Advertising

Social media continues to grow at an exhilarating pace, it can become challenging for marketers to balance the time-consuming demands of today’s social media marketing landscape with their career’s core focus. Whether you’re a full-time social media marketer whose main responsibility is to manage social media campaigns.

In today’s market, brands that don’t advertise on social media risk falling behind. This fact isn’t lost on most small business owners. According to a recent survey,…

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Added by Jazlaan on May 21, 2021 at 11:33am — No Comments

The Ultimate Guide to Using UTM Parameters

A UTM code is a snippet of sample code that you can add to the end of a URL to track the performance of campaigns and content.

There are 5 variants of URL parameters you can track - source, medium, campaign, term and content. Dimensions you track via UTM codes show up in your analytics reports to give you a clearer insight into marketing performance.

You can track it all, and you can track it for free: all you need are Google Analytics and a little bit of UTM link…

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Added by Jazlaan on May 18, 2021 at 8:28am — No Comments

What is a Core Banking Solution

Whether you want to implement a solution from scratch or update your current obsolete software, ScienceSoft will provide you with rich functional scope and ensure implementation of the best online banking practices.

With custom internet banking solutions, your clients will be able to enjoy the following functionality:

While tellers and account managers may be the face of a bank branch, the most important work of the bank is done behind the scenes.

Banks must process…

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Added by Jazlaan on May 12, 2021 at 11:49am — No Comments

What is Website Monetization

A decision to implement website monetization is crucial because it allows more opportunities for earning. Depending on how much traffic a website has, website monetization can be a part-time job, or something more significant.

Want to make money online, but don’t know where to start? No need to worry – throughout the course of this article, you will learn how to monetize a website in order to turn it into a money-making machine.

You’re ready to make money from your website, but…

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Added by Jazlaan on May 7, 2021 at 10:17am — No Comments

What Happened to Yahoo in 6 Points

After Yahoo first launched in 1994, users flocked to the web portal for their online news, email and search needs. Without competition from Google, Facebook or other internet giants, Yahoo was able to attract advertisers willing to pay top dollar for banner ads, yet the company paid little attention to search features and did not value top-notch programmers.

A string of poor business choices has ultimately led to the company’s demise, and recently Verizon agreed to purchase Yahoo’s…

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Added by Jazlaan on May 4, 2021 at 10:27am — No Comments

What Is PPC? Learn the Basics

A general idea about PPC advertising is that with this you get to reach a targeted audience fast by selecting options of who can see your ads and when someone performs a click on your ad, then only you pay.

PPC is one of the key factors for having great advertisements online. It allows your business to flourish and rise above others. Now, it may take some time and money, but in the long run, PPC will put you ahead of your competitors.

After at least a month of PPC…

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Added by Jazlaan on April 30, 2021 at 10:26am — No Comments

Native Ads Worth the Hype? Here’s Why and Why Not

Native ads are often found in social media feeds, or as recommended content on a web page. Unlike display ads or banner ads, native ads don't really look like ads. They look like part of the editorial flow of the page.

The key to native advertising is that it is non-disruptive - it exposes the reader to advertising content without sticking out like a sore thumb

“Tuning out the noise has become instinctual,” writes marketer Nishat Mehta on Forbes. “Even my two-year-old son has…

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Added by Jazlaan on April 27, 2021 at 9:47am — No Comments

How Search Engines Work

In order to show up in search results, your content needs to first be visible to search engines. It's arguably the most important piece of the SEO puzzle: If your site can't be found, there's no way you'll ever show up in the SERPs (Search Engine Results Page).

Finally, boost your website’s popularity by building external links to your website and getting people to talk about your content on social media.

If you want your site to show up in the search results at all, then it…

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Added by Jazlaan on April 23, 2021 at 8:37am — No Comments

Major Applications of Artificial Intelligence in Education Sector

Artificial Intelligence is now a part of our normal lives. We are surrounded by this technology from automatic parking systems, smart sensors for taking spectacular photos, and personal assistance. Similarly, Artificial Intelligence in education is being felt, and the traditional methods are changing drastically.

For decades, science fiction authors, futurists, and movie makers alike have been predicting the amazing (and sometimes catastrophic) changes that will arise with the advent…

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Added by Jazlaan on April 20, 2021 at 8:40am — No Comments

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