Mid-Michigan's Bigger Dealer With Better Deals
Take the example of two companies that are in the same industry and sell similar products at similar prices. One has an optimized website, while the other has an unoptimized website. Since everything else is the same, which company do you think will attract more customers to your site through local searches? Which business is likely to grow faster and be more successful?
Search engines and SEO are very powerful. If your competitors are doing SEO marketing, you just have to ask yourself why you haven't invested in this strategy yet.