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On-page SEO efforts aren’t enough to rank on Google. Today, the search engine accounts for over 200 factors when it determines a SERP’s pecking order, so it’s nearly impossible to optimize your website and content for each of its ranking factors.

But even though you can’t optimize for all of Google’s ranking factors, you can still optimize for one of the search engine’s most important ranking factors -- domain authority.

Domain authority (DA) refers to the number of relevant backlinks—links to your website from other reputable sites—your site has. The relevance of those backlinks also contributes to your score.

Domain Authority score is not a new phrase in the world of SEO, but there are many bloggers who are unaware of domain authority and it’s significance.

In the “old days”, a website was weighed based on its page-rank. Now, domain and page authority play a major role in the ranking of any domain.

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