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Why A Multi-pronged Approach Is Best For New Businesses

I hope the difference between link building and outreach is now clear. For best results, create an approach that focuses on quality content creation and supports both.

On the one hand, the emphasis on quality and the near elimination of short-cuts to game one’s way to higher ranking on Google makes it difficult for new businesses to climb up the ladder. The big names are so entrenched!

On the other hand, it opens up a tremendous opportunity for startups to make a mark on the basis of the quality of their content. This is where your originality can shine.

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