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Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Black hat techniques include keyword stuffing, cloaking, and using private link networks.

Cloaking is a method that gives search engines the impression that a website carries content that is different to what users actually see.

If the mod_rewrite module detects that an IP address or user-agent belongs to a search engine, a server-side script delivers a different version of the web page (cloak URL). If the IP address doesn’t belong to any crawler, it means it is a regular visitor and delivers a normal web page.

Appearing in search results is vital for business growth, but there’s a right and wrong way of doing search engine optimization. The dark art of black hat SEO is the wrong way.

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