Mid-Michigan's Bigger Dealer With Better Deals
It’s important to choose keywords that are relevant to your target market, as well as keywords with enough traction and gets a significant amount of queries. These are your low hanging fruit and the ones that make up your bucket list of target keywords.
This is where critical thinking comes into play. Most of the keywords that appear there might not be relevant to the website, so you need to cherry pick the ones that are relevant and have a high search volume. Add these to your bucket of keywords, then highlight the ones that you want to rank for the most.