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Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings. Backlinks are an essential part of SEO process. They help search bots to crawl your site and rank it correctly to its content. Each backlink is a part of a ranking puzzle. That’s why every website owner wants to get as much as possible backlinks due to improving website’s SEO ranking factors. It’s a type of citation or hyperlink used in the text.
Google PageRank algorithm takes into consideration the sources and the number of web page backlinks, then estimates the importance of that page. That is why when you try to search for some goods, information or service, Google and other search engines present website links in a concrete order (from the most valuable to the least important ones). Backlinks help your website attract a primary audience. There are a few terms you need to know.