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Optimize for Featured Snippets & Other Google SERP Features

It is imperative to optimise for changing Google search features such as the featured snippet {a summary of an answer to a user’s query}. Being featured on the top of the SERPs as an answer box means getting additional valuable exposure and a rise in organic traffic. Research suggests that long-tail keywords, question-type queries, and targeting informational intent tend be more “snippable”content. Studying featured snippets for your competitors as well as user query behavior can give lots of potential content ideas. Keeping content tight and concise and using headers to break up steps and lists helps optimise for featured snippets too.

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