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One of the most effective off-page SEO techniques is guest blogging because it helps with both link building and reputation building.
When you write a guest post for another website or blog, the site often lets you link back to your website in the post or author bio. This link adds a site to your backlink profile. It comes with an added benefit of reputation building as your name and brand are being featured on another website.
To implement this tactic, start by finding sites that would be good potential guest blogging opportunities. Use Alexa’s Audience Overlap Tool to find a list of sites. Enter the URL of up to 10 of your competitors and receive a map of sites that share the same audience. Sites on this list are ideal guest blogging sites, as you know you can use them to gain a link and get in front of your ideal audience.