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INCREASING TRAFFIC TO YOUR WEBSITE THROUGH SEARCH ENGINE OPTIMIZATION TECHNIQUES

Small businesses that want to learn how to attract more customers to their website through marketing strategies such
as search engine optimization will find this booklet useful. You may want to read this booklet in conjunction with other booklets
in this series such as Successful Online Display Advertising and Social Media for Small Business.

Key Concepts
Search engine optimization (SEO) involves designing, writing, and coding a website in a way that helps to improve the volume and quality of traffic to your website from people using search engines. These “free,” “organic,” or “natural” rankings on the various search engines can be influenced, but not controlled, by effective SEO techniques. Websites that have higher rankings (i.e. presented higher in the search results) are identified to a larger number of people who will then visit those sites.

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