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In recent years, search engines have evolved to mirror human cognitive functions more closely. They could always tell which inbound links came from high-authority sites; now, they can tell which inbound links are relevant to a site’s content, and which links to your website should come from sites that are relevant and authoritative.

With link-building now all about quality, backlinking strategies must focus on individual links. Thus, backlinks aren’t scalable anymore. In fairness, they were never truly scalable in the long term with black- or gray-hat methods. While these backlink strategy recommendations take time to implement, they will work long-term.

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