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Search engines look simple from the outside. You type in a keyword, and you get a list of relevant pages. But that deceptively easy interchange requires a lot of computational heavy lifting backstage.
In order to show up in search results, your content needs to first be visible to search engines. It's arguably the most important piece of the SEO puzzle: If your site can't be found, there's no way you'll ever show up in the SERPs (Search Engine Results Page).
While the details of the process are actually quite complex, knowing the (non-technical) basics of crawling, indexing and ranking can put you well on your way to better understanding the methods behind a search engine optimization strategy.
At the same time, however, the value of being top of organic search has never been greater, 57% of B2B marketers say that SEO generates more leads than any other marketing initiative, which is why the SEO/Search industry has grown at such a rapid rate in recent years.