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China's envoys try out Trump-style Twitter diplomacy

China's envoys try out Trump-style Twitter diplomacy

Chinese envoys are experimenting with a new kind of Trump-style public diplomacy – Twitter spats.To get more china news english, you can visit shine news official website.

Twitter is banned in China, but Chinese diplomats abroad, not traditionally known for being outspoken, have started to use the platform to confront Beijing’s critics more directly and aggressively.

Earlier this week, Zhao Lijian, deputy chief of mission to Pakistan, joined the fray while defending Beijing’s treatment of Uighurs, a Muslim minority in the far western Chinese territory of Xinjiang.

Zhao took aim at the US, a vocal critic of the mass detentions of Uighurs in Xinjiang, by listing a range of social issues in the US including racial segregation. He wrote: “If you’re in Washington, D.C., you know the white never go to the SW area, because it’s an area for the black & Latin. There’s a saying ‘black in & white out’.”

He went on: “Racism in US has existed since the colonial era. Racial stratification continues to occur in employment, housing, education, lending, & government.”

His tweet prompted former national security adviser Susan Rice to call Zhao a “racist disgrace” and said he should be recalled to China.

Zhao deleted his original tweet but doubled down on his previous point, going on to describe the “living conditions of African Americans” as “worrisome”, and highlighting the country’s “endless” school shootings, and women “living in fear” of sexual assault. “Truth hurts. I am simply telling the truth,” he wrote.
Zhao is among a small but increasingly vocal group of Chinese diplomats who are taking their message directly to international audiences via social media.

“It is a new communication strategy adopted by Chinese diplomatic actors,” said Alessandra Cappelletti, a cultural diplomacy expert at Xi’an Jiaotong-Liverpool University. “They are using this tool increasingly in an effective and sophisticated way to reach the broader audience as much as possible,” she said.

Since 2014, all Chinese embassies abroad have established official Facebook pages, according to Cappelletti, who recently published a paper analysing digital diplomacy and Zhao’s Twitter account. Facebook has been banned in China since 2009.

But in contrast to the Facebook accounts – mostly used to promote Chinese culture and repost official media hailing diplomatic cooperation – individual Twitter accounts take a more personal tone and are used to counter perceptions of China as heavily restrictive, she said.

“The aim behind this is to make China appear more familiar to foreign audiences, more friendly, more approachable, more directly exposed,” said Cappelletti. “When you have an individual speaking. It’s easier to think it is more reliable in terms of not being censored because it is an individual.”

The personal Twitter accounts of diplomats appear to be more confrontational, taking on more controversial topics. Another diplomat, Zhang Lizhong, China’s ambassador to the Maldives, recently took aim at the former Maldivian president Mohamed Nasheed, now the parliament’s speaker.

Earlier this month, Nasheed said his country’s debt to China had reached “alarming levels” and criticised the cost of Chinese projects, echoing previous accusations of Beijing engaging in “debt-trap diplomacy”.

Zhang, tweeting at Nasheed, wrote: “What I cannot accept is continuous unverified and misleading info. to the public, which harms our friendly relations,” adding that having a “rational [dialogue] based on correct data” was only a “phonecall away”.

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