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A Quick Primer for Your SEO Link-Building Strategy

Few SEO topics cause the fear and anxiety that link building does.

Once upon a time, all a site needed was a lot of inbound links from other domains — the more links, the better. Then Google and other search engines got wise to sneaky search engine optimizers who were gaming the system and hampering search engine user experience.

Sites with a massive quantity of links with no regard to the quality of the sites they linked to got a big, disheartening surprise in 2012 when Google rolled out the Penguin Algorithm to penalize sites that played fast and loose with their link-building strategies.

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