Rcreddy vallapu's Blog – September 2019 Archive (9)

Phase one of our SEO strategy was getting serious about using keywords well. Previously, this hadn’t been a big priority. But if you want people to find you on Google, you need to choose the right keywords and feature them prominently.

Keywords help Google understand your page. Robots aren’t great at context (but they are getting better!), so you need to tell Google what your site is about.

If Google can read your page easily, you’ll get a bump in search ranking. So it pays to…

Pictures and other images are great for your website.

But you need to make sure they are optimized properly if you want these images to improve your SEO ranking.

I’m referring to factors such as the file format and size.

Huge images can slow your page loading time, which, as I’ve said, hurts your ranking.

Resize or compress your images to optimize them.

In recent years, search engines have evolved to mirror human cognitive functions more closely. They could always tell which inbound links came from high-authority sites; now, they can tell which inbound links are relevant to a site’s content, and which links to your website should come from sites that are relevant and authoritative.

With link-building now all about quality, backlinking strategies must focus on individual links. Thus, backlinks aren’t scalable anymore. In fairness,…

SEO is often misused as a blanket term for digital marketing. In fact, SEO is just one part of every successful digital marketing strategy, but possibly the most important part. After you read the SEO Guide, you’ll be able to make more informed choices about your SEO strategy. Hopefully, you’ll know what you can do in-house, and where you may need a digital marketing agency to help you get found more often on Google.

Small businesses that want to learn how to attract more customers to their website through marketing strategies such

as search engine optimization will find this booklet useful. You may want to read this booklet in conjunction with other booklets

in this series such as Successful Online Display Advertising and Social Media for Small Business.

Key Concepts

Search engine optimization (SEO) involves designing, writing, and coding a website in a way that helps to improve…

Sites with a massive quantity of links with no regard to the quality of the sites they linked to got a big, disheartening surprise in 2012 when Google rolled out the Penguin Algorithm to penalize sites that played fast and loose with their link-building strategies.

Few SEO topics cause the fear and anxiety that link building does.

Once upon a time, all a site needed was a lot of inbound links from other domains — the more links, the better. Then Google and other search engines got wise to sneaky search engine optimizers who were gaming the system and hampering search engine user experience.

Sites with a massive quantity of links with no regard to the quality of the sites they linked to got a big, disheartening surprise in 2012 when Google…

If you're a writer, editor, or producer in any way responsible for elevating the reach and recognition of brand's online identity, you're officially part of the "Editorial SEO Team." Congrats and welcome to the throngs of creatives also tasked with publishing digital copy that resonates with both readers and robots to successfully catapult the brand ahead of the competition. Yes, it's a significant responsibility, particularly in our globally connected world where the search engine…

Just for the sake of definition; Search Engine Optimisation is the technique of optimising your blog/website for better visibility in search engine’s natural results for certain targeted keywords. It can largely be categorised into two parts: On-Page SEO and Off-Page SEO, optimising both are very crucial for increasing the volume of visitors on your site.

Keywords are the words or phrases which visitors type in a search engine to get the answers they’re looking for.…